Coming to Twitter: Sponsored videos from college athletes

Opendorse, a company that has partnered with dozens of college athletic departments on name, image and likeness programming, has announced a deal with Twitter. It will allow athletes to monetize video posts on the social media platform. In less than a month, several state laws go into effect that will make it possible for college athletes to be paid for endorsements, sponsorship deals and personal appearances. The NCAA is also hoping to have new rules in place by the end of June. Opendorse’s deal with Twitter will give college athletes at schools that use its service the opportunity to start earning money from content they create and tweet with just a few taps on a smart phone.