WKU Athletics generates unprecedented exposure during 2023-24 season
BOWLING GREEN, Ky. (WKU ATHLETICS) – A year-long study by The Nielsen Company revealed that WKU Athletics generated $44 million in total media value during the 2023-24 athletic season, the first year of the new Conference USA television deal with ESPN and CBS Sports. “Our nationally televised games generated invaluable exposure for not only our respective sport programs and student-athletes…