Nicotine gummies discontinued amid FDA warning

Nicotine Gummies

(CNN) – A company that made illegal flavored nicotine gummies has discontinued the item following a warning letter from the Food and Drug Administration.

Last month, the FDA sent a letter to VPR Brands, the name behind Krave, Inc., warning the company was not authorized to make, sell or distribute such products.

The agency said the gummies were particularly concerning because they resemble kid-friendly candy products, and they can cause severe nicotine toxicity or even death in young children.

The gummies contained one milligram of nicotine and came in three different flavors, including blue-raz and cherry bomb.

Krave said the tobacco-free products were meant for adults.

The FDA says such gummies are “a public health crisis just waiting to happen among our nation’s youth.”