Ferrari enters luxury fashion, targeting uninitiated youth

MARANELLO, Italy (AP) — Ferrari V12 production cars remained suspended over the factory floor as the 74-year-old luxury carmaker launched a new era as a lifestyles brand. The Italian company famed for its Formula One racing machines and luxury street cars unveiled its first ready-to-wear collection aimed at a younger generation that might not be aware of its Formula One racing pedigree and coveted performance street cars. Models walked along the halted production line in a symbolic gesture that underlined the creative interplay between Ferrari’s long lineage of sleek, curved automotive bodies and the fashion line by creative director Rocco Iannone.