BG Just Love celebrates 1st anniversary while owners celebrate 42nd

BOWLING GREEN, Ky. – Six years ago, Don Sherman discovered a hidden gem in Murfreesboro Tennessee – some ‘hole in the wall’ place called Just Love Coffee Cafe. 

Flash forward to July 5th 2022 where Don and his wife Sophia are celebrating their own Just Love Coffee Cafe’s one year anniversary in Bowling Green. 

Even more so, “It’s been 42 years today,” announced the happy couple. “Happy anniversary.” Don told his wife. 

The road to success came with twists and turns.

“Covid was still around [when we first opened], and we were nervous,” admitted Don That was our biggest obstacle in the beginning.”

Thanks to their staff, or ‘family’ as the Shermans’ call them, Just Love prevailed. Don and Sophia especially thank their eldest son, Don Sherman III, who helped make this cafe become a reality.

“Without everybody we wouldn’t be here,” said Sophia.

One of those workers, Café Manager Chanse Wettstein has poured his loyalty and sweat into this café before it even opened. 

“There was a bit of a harrowing,” recalled Wettstein. “There were two to three months that we didn’t know what was going to happen – f we were going to have the whole crew that we wanted to start with. We were all coming in blind…. [But now,] all of those people that were there a year ago today struggling so hard, not really sure what to do about the line out the door, we can do it now!”

The cafe’s hard work and generosity has not gone unnoticed.

Customer Denise Lubey said, “I’m pretty new to the community, and I was immediately welcomed in as if I’ve been a part of their family my entire life.”

Elise Charney said she and her young daughter have, “been coming every weekend since after the tornadoes. My daughter is two, and she loves to draw on the wall and have breakfast. We’ve been coming every weekend, and Sophia and Don have become second family to us.”

Maddie McClure agreed, “They just treat you with such kindness, and generosity and Southern hospitality and just really make you feel that ‘Just Love’ feeling.”

With a loyal team, amazing customers and thriving business, what’s next for the Sherman family?

“To continue growing the business. Hopefully, number two,” announced Don and Sophia. “Hopefully we’ll have Bowling Green ‘Just Love’ number two. That’s our goal. Our future goal.”