A new College Football Playoff with triple the number of teams involved could bring in three times as much money to the conferences and schools that share the wealth. The television rights for a proposed 12-team playoff could be worth about $1.9 billion annually, according to projections from Navigate Research. The Chicago-based company consults with professional sports leagues and college conferences. ESPN’s current 12-year deal with the CFP pays about $470 million per year. ESPN has separate contracts for the Rose, Sugar and Orange bowls up the network’s total layout to more than $600 million annually. Those contracts expire after the 2025 season.
