EuroLeague CEO Jordi Bertomeu is an optimistic person by nature. He wasn’t necessarily surprised that his league has been able to handle the challenge of playing this season with teams from 10 different countries and essentially 10 different sets of rules while navigating a pandemic. He also has hopes his league’s signature event can be a major happening again this spring. The EuroLeague says it has partnered with U.S.-based consulting firm Elevate Sports Ventures. The company will help the league develop strategy for ticket sales, fan experience, hospitality and more for its Final Four in May. Bertomeu hopes fans will be present by then.
