WKU Athletics extends contract with Nike, BSN SPORTS
WKU Athletics Press Release
BOWLING GREEN, Ky. – WKU Athletics has extended its longstanding partnerships with NIKE and BSN SPORTS, ensuring Hilltopper student-athletes and coaches will continue to benefit from industry-leading apparel and equipment during the course of the multi-year agreement.
The renewed agreement extends WKU Athletics’ relationship with NIKE, one of the world’s premier athletic brands, and BSN SPORTS, the department’s official provider of athletic equipment and team apparel. Together, the partnerships will continue to outfit WKU’s 16 varsity programs with high-performance apparel, footwear and equipment while supporting the department’s commitment to competitive excellence.
“College athletics continues to evolve rapidly and our long-term partnerships with NIKE and BSN SPORTS provides tremendous stability for our department,” said WKU Director of Athletics Todd Stewart. “This agreement reflects a shared commitment to the success of our student-athletes and coaches while ensuring they have access to premier apparel and equipment. In addition to enhancing the daily experience within our programs, aligning with two of the most respected brands in athletics also strengthens our recruiting efforts by demonstrating our commitment to investing in the resources necessary to compete at the highest level. We appreciate NIKE and BSN SPORTS for their continued partnership and look forward to sharing in additional mutual success for years to come.”
“We are excited to continue our partnership with NIKE and BSN,” said Mahurin Family Foundation Head Men’s Basketball Coach Hank Plona. “Our student-athletes want to wear the best, and NIKE continues to provide that quality product every year.”
Under the renewed agreement, WKU student-athletes will continue wearing NIKE uniforms and apparel during competition while benefiting from the brand’s latest performance innovations. BSN SPORTS will remain the department’s exclusive supplier of uniforms, apparel, footwear, accessories and equipment through local support benefiting each of WKU’s athletic programs.
“Our years of experience working with Western Kentucky has allowed us a front-row seat to see the growth, momentum and achievements they’ve had across their storied athletic program,” said Todd Northrop, senior vice president of BSN SPORTS collegiate and pro select divisions. “We’re excited to continue working with NIKE to make sure every student-athlete, staff member and fan has reliable access to the best apparel and gear to keep them game day ready all year long.”
The partnership will also continue to provide a consistent brand identity across WKU Athletics while ensuring student-athletes and coaches have access to premier products designed to maximize performance.
The extended agreement reinforces WKU Athletics’ commitment to equipping its student-athletes with the resources necessary to succeed in competition, in the classroom and in the community.
