Quieter Radio Row at Super Bowl still had success

TAMPA, Fla. (AP) — Radio Row at the Super Bowl is usually one of the most happening spots during the week, reaching peak levels on Thursday and Friday as players, celebrities and entertainers bounce from one interview to another, promoting various brands and talking about the big game. Because of COVID-19, it was nearly empty this year. According to NFL spokesman Michael Signora, 33 stations were scheduled to broadcast live, down from approximately 100 a year ago. It seemed even fewer showed up to do their shows at socially distanced tables at the Super Bowl Media Center inside the Tampa Convention Center. Virtual interviews made it possible for brands to book guests on multiple radio stations throughout the week.