How much of a feeding frenzy there will be as college athletes are allowed to cash in on their fame is yet to be seen. Blake Lawrence is CEO of Opendorse. His company provides a platform connecting athletes with endorsements. He says the amount of deal-making will raise eyebrows. Rick Karcher is an associate professor of the sports management program at Eastern Michigan. He says economic theory says there’s a limited pool of money companies will want to spend on college athletes.
