LifeSkills announces rebrand to CAYA Collaborative Care

BOWLING GREEN, Ky. – On Friday, LifeSkills, Inc. announced its rebranding to CAYA Collaborative Care, Inc.

According to a release, the transition follows the 2019 merger of Pennyroyal Center and LifeSkills.

Officials say the rebrand to CAYA Collaborative Care reflects “who that organization has become, one committed to delivering integrated, whole-person care through behavioral health, physical health, and developmental services.”

The name CAYA is inspired by the phrase “Come As You Are,” according to the release.

“We have always believed that the moment someone reaches out for help is one of the most courageous moments of their life”, says Joe Dan Beavers, LifeSkills President and CEO.

Officials say signage, digital platforms, printed materials, and outreach efforts will be transitioned to CAYA branding.

For more information, visit cayacare.org.