Young black woman perseveres & helps community after tornado destroys her business

BOWLING GREEN, Ky. – One Bowling Green woman is making the best out of a tough situation, after the December tornadoes hit her business.

This Black History Month, we highlight one black businesswoman who didn’t let her story end in tragedy, instead persevering and helping her community.

“I’ve been doing hair for a long time, since I was 12-years-old, and it just always stuck with me.”

Bowling Green’s Amber Jefferson worked tirelessly with The Housing Authority of Bowling Green’s POP-UP program to open K’Nai Beauty Supply and Salon at the end of July 2021.

However, her newfound dream of owning a salon was cut short by December’s tornadoes. The storm destroyed her business’s roof, windows and caused massive water damage.

“It was definitely devastating because we had put a lot of work into it,” Amber recalled. “But on the brighter side of things, sometimes things can be a blessing in disguise… I really like the new business. I like the new location where we are, and I think it’ll be really good for the business.”

Instead of dwelling on her loss, she spent the aftermath helping her community. When she heard there was a shortage of African American hair care products, she donated her damaged, unused inventory without a second thought.

“I mean I can’t use it, I can’t resell it, so why not donate it to people who could benefit from it? So, I donated quite a bit of products to them, and I hope it was put to good use and that people were able to get what they needed from it,” Amber said.

Her dreams don’t end here with rebuilding. Amber’s already looking at long-term plans like opening a beauty school and planning investments. She leaves this message to young African American girls watching her story about pushing through adversity.

“My words to them are to never give up. Sometimes things can get difficult, but you always want to stick through once you have that vision in mind. Just stick it through. It’s going to be hard. Nothing in life is easy. Nothing’s ever going to come easy. You have to work for everything that you want. So, as long as you just stick with it and you stick to your goals, you’ll be okay.”


Amber plans to open her business around April this year.