WKU partners with Operation Hat Trick to sell military apparel for first time

BOWLING GREEN, Ky. – The Western Kentucky University football team will welcome Army to town on Saturday night at Houchens-Smith Stadium.

There’s no shortage of Hilltoppers, past or present, who serve or have served in the United States military, which could make it hard for them to cheer against the Black Knights.

The WKU athletic department has come up with a way for fans to now show support for both teams this weekend.

“We really decided to partner with Operation Hat Trick because it was pretty obvious for us really,” said Olivia Higgins, assistant athletic director for WKU marketing.

WKU has partnered with OHT to create WKU-themed military apparel for the first time ever.

“We always do a game where we appreciate our military, but we never really got the ball rolling like we wanted to with this gear,” Higgins added. “Of course when we knew Army was coming to our campus, we were like we have get this rolling.”

They did, joining forces with the non-profit organization to produce unique hats and t-shirts for purchase, with some of the proceeds going to veterans in need.

“[Operation Hat Trick] is a non-profit that a proceed of the apparel bought goes to Operation Hat Trick and then they distribute funds out to other non-profits that benefit veterans.”

Fans can purchase the hat or t-shirt for $30 each at the WKU Store or online, but supplies are limited and will only be available for a short period of time.

“The fans that are WKU fans but also in support of the military can have the opportunity to buy this,” said Higgins. “It’s worked out very well.”

The whole initiative is about so much more than just watching a football game and selling some apparel, though.

“It’s much bigger than just the hats and the shirts,” Higgins added. “It’s about serving our country and protecting our freedom.