Doom Boom: Survival Sales Spike Amid COVID-19 Pandemic

The ongoing hardships presented by the coronavirus have triggered a surge in the sale of survival and emergency preparedness gear. NBC's Liz McLaughlin reports.

(NBC News) — Once the obsession of serious survivalists, disaster preparedness is now more commonplace.

With the onset of a global pandemic came a “Doom Boom” – surging sales for the survival industry.

“There’s definitely the people who are prepping by having a couple of emergency items and then the people who are going all out and spending a lot of money,” says CNET’s Claire Reilly.

On the higher end, you can buy your own bunker or even a tsunami escape pod.

More common purchases focus on the basics.

“It’s a really good idea to have a go-bag or survival kit ready so you can grab it and go,” Reilly says.

Solar chargers or portable battery packs can keep your devices charged, while a water filter like the LifeStraw allows access to drinking water without transporting heavy bottles or jugs.

Finally, it’s important not to forget the basics: Non-perishable food, a first aid kit and a hand-crank radio are all essentials.

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