Meet Louie the Raccoon, winner of annual Cadbury Bunny Tryouts

HERSHEY, Pa. (PRNewswire) – The country has spoken and chosen a winner for the sixth annual Cadbury Bunny Tryouts.

Meet Louie the Raccoon, the grand prize winner. Louie will not only have a starring role in the 2025 Cadbury Bunny Tryouts commercial but will also take home $7,000 in prize money.

Louie is a two-year-old raccoon from Miami, Florida who was rescued by his owner Jaime in 2021 after he had been deemed unfit to live in the wild. When he isn’t lounging in his favorite tree, he’s busy fundraising for wildlife rescue & rehabilitation centers by creating art using his toe-painting skills.

This year’s Cadbury Bunny Tryouts featured a bracket-style elimination tournament on Instagram. Pet-owners nationwide submitted their pets for consideration through Instagram posts explaining why their beloved friend should be the next Cadbury Bunny. Throughout the month of March, pet lovers and Cadbury fans voted for their favorite contestants as finalists were narrowed down from Thirty-Cute to the Final Bunny.

Louie joins past winners in the Cadbury Bunny Tryouts Hall of Fame, including Crash the Rescue Cat in 2023, Annie Rose the Therapy Dog in 2022, Betty the Frog in 2021, Lieutenant Dan the Treeing Walker Coonhound in 2020 and Henri the English Bulldog in 2019.

Keep an eye out for Louie’s starring role in the Cadbury Bunny Tryouts commercial in 2025 and for the next chance to submit your own pet for the coveted title.