Target gets into spirit of the season with alcohol-free alternatives

(CNN) – Want to be a star designated driver this holiday season or a dry January champ?

Then Target has some new options for you.

It’s teaming up with an online retailer called Sèchey that specializes in alcohol-free spirits and wines.

Target’s new line features two celebrity-backed brands: Kin Euphorics from model Bella Hadid and Katy Perry’s De Soi.

It also has alcohol-free products from Nope, Ghia and Surely.

Boozeless beverage sales are growing, a nearly half-billion dollar industry, as people opt for wellness over drunkenness.

And consumers are increasingly looking for options beyond water and soda.