Service One names Justin Morris as new CEO

BOWLING GREEN, Ky. – Service One Credit Union has appointed Justin Morris as chief executive officer.

Morris, who also serves as President, brings two decades of experience and a deep commitment to the organization’s mission of “Service to Others.”

Morris’ journey includes going from a part-time teller to CEO. According to Service One, he began his career there in 2005 while attending Western Kentucky University, where he earned a bachelor of science in accounting with a minor in finance, followed by a master of business administration.

Over the years, he has served in leadership roles in operations, accounting and risk management. He has been instrumental in advancing Service One’s growth, driving financial innovation, expanding access to affordable credit, and strengthening the credit union’s role in the community.

“I am honored to be selected as the next President and CEO of Service One Credit Union,” said Morris. “I am grateful for the trust placed in me by the Board of Directors. Service One has a proud history of serving members and communities, and I look forward to building on that foundation by focusing on sustainable growth, enhancing digital experiences, and ensuring more people have access to affordable financial services.”

The appointment follows the announcement of longtime CEO Rebecca Stone’s upcoming retirement, effective January 9, 2026. Stone will continue to serve the credit union as Strategic Leadership Advisor through this transition period.

“It has been my pleasure to work with Justin, I know Justin to be a proven leader with a strong vision for Service One’s future,” Stone said. “He has consistently demonstrated his commitment to members, associates, and the community. I am confident he will continue to strengthen our financial cooperative for years to come.”

“On behalf of the Board of Directors, we are confident that Justin is the right leader for this next chapter at Service One,” said J. Pat Stewart, Board Chair. “His dedication to our mission, his proven leadership, and his vision for sustainable growth and community impact will serve our members well.”

Unlike a traditional bank, Service One is a not-for-profit, member-owned cooperative. That means every member is also an owner, and earnings are returned through better rates, lower fees, and investments in the community.

Under Morris’s leadership, Service One will continue expanding its role as a trusted Justin Morris, CEO/president of Service One Credit Union financial partner, with a focus on personalized financial solutions, financial education, and community outreach.

Service One Credit Union was organized in 1963 in Bowling Green as a not-for-profit financial cooperative and serves those who live or work in South Central and western Kentucky.

Today, Service One serves more than 17,000 members with six branch locations and a wide range of financial products and services. With a purpose of “Service to Others,” Service One states it is dedicated to helping people prosper through affordable financial solutions and strong community partnerships.