Caveland Marketing Association, members earn awards at statewide tourism conference
EDMONSON COUNTY, Ky. – The Caveland Marketing Association has announced it has joined its members in earning 23 awards at the Traverse Awards for Excellence in Kentucky Tourism Marketing.
According to a release by the Caveland Marketing Association, the Traverse Awards “honor exceptional talent, creativity and effectiveness in tourism marketing.”
The following list includes all winners:
Bronze
- Funded through the American Rescue Plan Act: Edmonson County Tourism – Follow our Family – Massey.
- Out-of-Home: Edmonson Count Tourism – Mural Masterpiece
- Funded through the American Rescue Plan Act: Caveland Marketing Association – Caveland Marketing Association Refresh
- PR Initiative: Caveland Marketing Association – Caveland Exploration Celebration
- Funded through the American Rescue Plan Act: Cave Country Trails – interactive mapping and website.
- Destination management: Southern Kentucky Film Commission – “The Hollywood No One Expect.”
- Funded through the American Rescue Plan Act: Glasg0w-Barren County Tourism – Optimizing Lodging, SEO in Real Time.
- Funded through the American Rescue Plan Act: Cave City Tourism and Munfordville Tourism – Great Big KY Adventure.
- Destination management: Horse Cave/Hart County Tourism – Learn Here Field Trip Assistance Program
- Digital: Glasgow-Barren County Tourism – Love the Trendy
- Out-of-Home: Horse Cave/Hart County Tourism – You’re Almost There Wayfinding signage
- PR Initiative: Glasgow-Barren County Tourism – Bridgerton in the Barrens
- PR Initiative: Cave City Tourism and Munfordville Tourism – Great Big KY Adventure multi
Silver
- Funded through the American Rescue Plan Act: Caveland Marketing Association for the entry “Curating Kentucky’s Caveland.”
- Marketing campaign: Horse Cave/Hart County Tourism – Targeting Adventurers (SEM)
Gold
- Destination management: Cave City Tourism – “Guntown Mountain: Not a Ghost Town Anymore.”
- This was the second highest honor in the show, according to the release.
- The entry involved turning a longtime closed attraction into a Western movie set for a $9 million Lionsgate film production that filmed in the area earlier this year. The release says this created over $3 million in economic impact.
- Digital: Cave City Tourism and Munfordville Tourism – Great Big KY Adventure Digital
- PR Initiative: Horse Cave/Hart County Tourism – Pet Friendly Adventures
- Video or podcast: Multi- Cave City Tourism and Munfordville Tourism – Great Big KY Adventure Vaza Video
- Website: Multi – Cave City Tourism and Munfordville Tourism – Great Big KY Adventure website.
Awards of Distinction
- Caveland Marketing Association – Curating Kentucky’s Caveland
- Horse Cave/Hart County Tourism – Pet-Friendly Adventures
Most Innovative
- Cave City Tourism – “Guntown Mountain: Not a Ghost Town Anymore”
Congratulations to all of the local winners!
