Titans unveil new logos, jerseys to usher in new era
NASHVILLE, Tenn. – An NFL team will usher in a new era in 2026.
Ahead of the 2026 season, the Titans unveiled new logos and jerseys on Thursday.
The team says the brand change was “inspired by the voices and passion of Titans fans, players, alumni, and neighbors.”
We are incredibly proud to unveil this new look for the Tennessee Titans,” said Titans controlling owner Amy Adams Strunk. “Our uniforms and logo represent the strength of our history, the passion of our fans, and the bold future we’re building together. Today is about honoring over 65 years of our organization while confidently stepping into the next chapter, and I couldn’t be more excited for our players, our city, and our fans to wear this identity with pride.”
The primary logo is named “The Shield” and features red, white and blue colors and the team’s tri-stars.
The team says the secondary mark, “The Football,” is a nod to state culture.
Logo and uniform breakdown:
- At home in Nashville, the Titans primary jerseys will don the distinctive Titans blue, with “TITANS” emblazoned across the chest. The chest font draws inspiration from traditional woodblock printmaking – a tribute to the city’s creative spirit – while the numbers echo classic collegiate design.
- On the road, white jerseys will carry the “TENNESSEE” name, ensuring the team represents the state everywhere they play.
- The Tennessee Tri-Star can be found in navy in the tab at the back of the uniform and on the side panel underneath the arm.
- Inside every jersey, a simple “WE” tag is stitched, a rallying cry for the team that emphasizes a “we over me” mentality.
- The iconic stripe of the team’s past was infused with Nashville’s deep roots in music and is now the 6-String Stripe, represented on the pants, sleeve, and helmet.
