Non-alcoholic beer becoming more popular, reports say

(CNN) – Many people right now are in the middle of Sober October and staying away from alcohol.

And it might be easier these days with the rise of non-alcoholic beers.

The Wall Street Journal reports that sales of non-alcoholic beers jumped 32% last year.

NielsenIQ also reported an average 31% sales growth over four years.

Data from Euromonitor says the trend is even more pronounced in western Europe.

Reasons for the rise in popularity of non-alcoholic beers include, thanks to technology, better taste.

Academic studies have also found that younger people drink less alcohol due to being better informed about the health risks.