LifeSkills, Inc. captures national marketing award

BOWLING GREEN, Ky. – LifeSkills Inc. was awarded a national marketing award.

According to a release, the organization received a 2025 Aspect Marketing & Advertising Award for its Adult Foster Care (AFC) social media campaign. The campaign earned first place in the behavioral health – social media campaign category.

The awards program, administered by WTWH Healthcare, recognizes excellence and innovation in marketing of the healthcare industry.

The LifeSkills AFC campaign was active from November 2024 through August 2025, after an urgent gap in Adult Foster Care recruitment practices was identified.

The release states that the campaign generated strong results and elevated awareness of AFC.

Two Bowling Green-based marketing agencies, CrowdSouth and Forerunner, developed the campaign in collaboration with LifeSkills Inc.