The PGA Tour is awarding a $40 million bonus pool to the top 10 players who move the needle in golf, regardless of how they perform inside the ropes. Some of the top players and managers have loosely hinted at the Player Impact Program since the start of 2020. That was about the time the proposed Premier Golf League funded in part by Saudi money was trying to lure the top players to join an international tour. Golfweek was the first to report the Players Impact Program started in January. The top 10 are determined by an “impact score” derived using various brand-related metrics to measure popularity.
