SAN DIEGO (AP) — A new wave of public health advocacy that is multilingual, culturally sensitive, entertaining and personal is rapidly replacing mundane public service announcements in the battle to stamp out the disinformation around COVID-19 vaccines in communities of color. Barbers are busting vaccine myths as they cut hair, while a company that made comics to combat Islamic extremism is creating Spanish-language animated stories to smash conspiracy theories hindering Latinos from getting shots. The innovative messaging has grown out of urgency. Black and Latino people have been hit disproportionately hard by the coronavirus, yet their vaccination rates are less than half that of white people.
