MyXR opens new regional headquarters in Bowling Green

BOWLING GREEN, Ky. – A new, unique business is making its way to the WKU Innovation Campus.

MyXR, an augmented reality based company, is opening a new space in Bowling Green, bringing 60 new jobs to the community.

CEO Hans Koch went to many different cities like Dallas and Charlotte, but once he saw Bowling Green’s development, he knew this was the place to start his new regional office.

Lieutenant Governor Jacqueline Coleman says this new company is able to create jobs that keep future generations in the Commonwealth.

“In terms of job creation, right? I am lieutenant governor, but I’m also the highest elected mother. I know what it means. I have a daughter who just is becoming a nurse. I have two bonus sons who are in college and I have a three and a half year old. So I am heavily vested in making sure that our kids and our grandkids don’t have to leave their community just to find an opportunity that’s not here,” she says.

Company representatives say they are excited to get started in the Commonwealth by using the new Immersive Experience Innovation Lab to help develop their technology.