Kraken partner with Muckleshoot Indian Tribe for jersey ad

The NHL’s Seattle Kraken have partnered with the Muckleshoot Indian Tribe to put its logo on their jerseys and help increase Indigenous youth participation in Washington state. They’re the first team in the major four North American professional sports leagues to feature a Native American tribe unrelated to a casino on their jerseys since advertisements became commonplace. The multiyear agreement also involves the construction of a sports court on the Muckleshoot Reservation, more Indigenous art at Climate Pledge Arena and the creation of hockey programs for Indigenous youth in the area.