Amazon begins offering physical products in games, VR

WASHINGTON (AP) — Amazon said Tuesday it launched a new service that will allow customers to purchase physical products while playing video games or interacting in virtual reality. The service, called “Amazon Anywhere,” mirrors recent efforts by other retailers who’ve launched initiatives aimed at attracting gamers and shoppers in the metaverse. But most shopping options launched in virtual worlds typically offer virtual goods, or other digital items – not physical products. Amazon says its new service will be launched within Peridot, an augmented reality game from Pokémon Go developer Niantic.